As a Digital Agency owner, it’s important to niche down. There are several reasons for this:
- You speak directly to your target audience.
- You know problems for your specific niche for which you can specifically give solutions.
- Your prospects will eventually start seeing that you created results for people in their industry.
The question, then, is how can you get a niche for your agency?
The answer isn’t as simple. However, it doesn’t have to be hard. Here are some steps you should take to find your Digital Agency’s niche:
- Brainstorm. What industries have you worked for in the past? What industries do you have connections in? What industries are similar to your degree, if you didn’t major in Marketing? What industries did you want to work in when you grew up? What industries sound fun or interesting to you?
- Check Divi’s website templates. Elegant Themes (the creator of Divi) has their website layouts based on industry, so looking through their list of layout packs could give you good ideas for your Digital Agency’s niche.
- Ask in Communities. A lot of Digital Agency owners, who have experience in other industries, could have great pointers when it comes to knowing whether a niche is worth pursuing or not (some have strict laws about how you advertise, some aren’t as responsive to messages, etc).
- Select your niche. Now that you have some data points, and know which ones you may want to avoid, you can choose a niche (at least to start with). Once you’ve reached that niche for a while (a few months to a year), you may re-evaluate whether you want to stay in that niche or go through the process and select another one (or go with your second choice).
These four steps can help you gather the information you need and select your Digital Agency’s niche. Again, it doesn’t have to be the niche you end up with, as a lot of niche selection is experimental, especially near the beginning of niching down your agency.